The Stand-In
For decades, Canada has impersonated a different country in film production. But many viewers don’t know this. During a time when Canadians are feeling especially nationalistic, Crave wants to encourage them to look at films and see if they can spot a piece of their country and feel proud that these films were made at their home.
Team: Colleen Rae Aurelio, Jose Bernaola, Krishnesha Elanko, Gabriel Cibotari
My Role: Art Director + Copywriter
Crave will open Lower Bay Station for a limited time. They can recreate their favourite movie scenes or pretend they’re in a different country for the weekend. Just like film productions, Canada can be their own stand-in!
Attendees can use a QR code to get a filter for their Instagram story and choose which location they would like to pretend they’re in. If they use the filter and #standin, they can show a Crave rep and get 3 weeks free.
If 3 weeks is too short, they can make a post with the filter and hashtag to be entered for a raffle to win 1 year of streaming on Crave.