The passion project of creating a booklet that would be given to viewers at the exhibition at the Design Exchange Toronto.

Editorial, Layout and Typography

Elie Saab is a fashion designer specializing in creating ball-gowns. He had also created his own perfume line.

The typographic solution had to reflect the gracefulness of Saab’s work.

The design displays Saab’s work as a supporting element to allow the type to be the main focus while harmonizing with the images of his work.

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