Mixtopia

Brand identity concept for a cannabis-infused drink under Wasaga Beach Brewing Company in collaboration with a fictitious design firm named Chroma.
My role: Brand identity, packaging, brand applications
Lettering highly stylized to be more rounded and have essence of “flow”. The “X” and “T” are attached to emphasize the mixing of drinks.
Mixtopias drinks are sweet and pleasant on their own, and they sparkle when combined with other libations to produce a unique experience. Mixtopia promises to transport you to a world of unparalleled flavour and pleasure.